Brands
Détroit Is the New Black
Fashion / Retail
A cultural hub and incubator for underrepresented creators, founded by Roslyn Karamoko on Woodward Avenue.
Hope for Flowers
Sustainable Fashion
Tracy Reese's sustainably-produced collection based in Detroit, championing ethical production and local artisans.
A.Potts
Gender-Fluid Fashion
Aaron Potts' street-ready, gender-fluid runway label featured in the Met Museum's "In America" exhibition.
Kevan Hall
Couture
Eponymous couture house from former Halston creative director Kevan Hall, dressing Hollywood's elite.
Anna Sui
Fashion / Beauty
CFDA Lifetime Achievement winner with over 50 boutiques worldwide, born in the suburbs of Detroit.
John Varvatos
Menswear
CFDA Menswear Designer of the Year blending rock 'n' roll swagger with sharp tailoring.
SEEN Magazine
Fashion / Portrait Photography
Chronicles Detroit's creative community through fashion and portrait photography spotlighting local talent.
The Wright Museum
Cultural Institution
The Charles H. Wright Museum of African American History, a premier venue for Detroit's art and cultural exhibitions.
Shinola
Watches / Leather Goods
Detroit-built luxury watches, leather goods, and audio equipment. Shinola has become a symbol of American manufacturing renaissance, operating out of the historic Argonaut Building in Midtown.
Ford Motor Company
Automotive / Heritage
Founded in Detroit in 1903, Ford remains one of the world's most iconic brands. Its Dearborn headquarters and the Ford Piquette Avenue Plant museum preserve the legacy of the Model T and the assembly line.
Buddies
Coffee / Lifestyle
A Detroit-born wellness brand offering functional mushroom coffee alternatives. Buddies has gained national traction for its adaptogenic blends and playful, community-driven branding rooted in Michigan.
Floyd
Furniture / Design
Detroit-based direct-to-consumer furniture brand known for minimalist, modular designs. Floyd's beds, sofas, and tables are engineered for easy assembly and urban living, shipped nationwide from their Detroit operations.
Detroit Vs Everybody
Streetwear / Apparel
The iconic Detroit apparel brand born from the city's unrelenting spirit. Founded by Tommey Walker, the brand has become a movement worn by Eminem, Big Sean, and Detroit athletes, representing Motor City pride worldwide.
Watch Gang
Watch Subscription / E-Commerce
A Detroit-founded watch subscription service that disrupted the luxury watch industry. Watch Gang delivers curated timepieces to members nationwide and has built a massive community of watch enthusiasts.
Better Made
Food / Snacks
Detroit's legendary potato chip brand since 1930. Better Made remains family-owned and locally beloved, producing chips and snacks distributed across the Midwest from their east side Detroit factory.
Sanders Chocolates
Confectionery / Heritage
A Detroit institution since 1875, Sanders is famous for its Bumpy Cake, chocolate truffles, and hot fudge toppings. The brand operates retail locations across Metro Detroit and ships its nostalgic confections nationwide.
Buddy's Pizza
Food / Restaurant
The birthplace of Detroit-style pizza since 1946. Buddy's originated the square, crispy-edged, brick-oven pizza that has become a national food trend, with locations across Metro Detroit and beyond.
Kiwi Biodegradable
Sustainable Products
A Detroit-based eco-conscious brand creating biodegradable phone cases and accessories. Kiwi has grown into a trending sustainable lifestyle brand with national online reach, committed to reducing plastic waste.
Rebel Nell
Jewelry / Social Enterprise
A Detroit jewelry brand crafting wearable art from fallen graffiti and reclaimed materials. Rebel Nell employs and empowers women transitioning out of homelessness, turning the city's weathered walls into one-of-a-kind statement pieces.
Detroit Denim Co.
Denim / Apparel Manufacturing
One of the only vertically-integrated denim brands manufacturing in the United States. Detroit Denim Co. crafts raw selvedge jeans, aprons, and bags from their Detroit workshop, built on a commitment to American-made quality and local craftsmanship.
Pewabic Pottery
Ceramics / Art & Decor
A Detroit institution since 1903, Pewabic Pottery is a National Historic Landmark producing handcrafted ceramic tiles and pottery. Their iridescent glazes and distinctive Detroit tiles adorn buildings, homes, and museum collections nationwide.
1XRUN
Art Prints / Urban Art
The world's leading publisher of limited-edition street art prints, based in Detroit's Eastern Market. 1XRUN partners with global artists from Shepard Fairey to Detroit's own muralists, releasing exclusive timed editions that sell out in hours.
The Empowerment Plan
Outerwear / Social Enterprise
A Detroit-based social enterprise founded by Veronika Scott that manufactures a patented convertible coat-sleeping bag for the homeless. The brand hires women from shelters, providing living-wage jobs while producing one of the most innovative garments in America.
City Bird
Detroit Art / Gifts / Design
A Detroit shop and brand producing locally-made gifts, home goods, and apparel celebrating the Motor City. City Bird designs and stocks Detroit-themed letterpress prints, jewelry, and decor from their storefront on West Nine Mile in Detroit.
Detroit Hustles Harder
Streetwear / Apparel
A grassroots Detroit apparel brand born from the city's relentless work ethic. Detroit Hustles Harder creates tees, hoodies, and accessories that celebrate Motor City grit, worn by locals, athletes, and Detroit loyalists worldwide.
Detroit Wallpaper Co.
Wallpaper / Interior Design
A Detroit-based luxury wallpaper studio designing bold, contemporary wallcoverings inspired by the city's architecture, culture, and industrial heritage. Their patterns grace homes, hotels, and commercial spaces across the country.
Third Man Records
Record Label / Retail / Music
Jack White's Detroit-based independent record label, pressing plant, and novelty storefront on Canfield Street. Third Man Records is a pilgrimage site for vinyl lovers, producing limited-edition records and hosting live performances in their Cass Corridor headquarters.
Detroit Bikes
Bicycles / Manufacturing
Detroit's homegrown bicycle manufacturer, hand-welding steel-frame bikes in their 50,000-square-foot factory on West Jefferson. Detroit Bikes revives the city's manufacturing legacy by building affordable, durable American-made bicycles for riders worldwide.