Three13 · Brand Partnerships
Real brands. Real connections. We've partnered with leading names in clothing, fashion, music, tech, hospitality, and beauty — bridging them with Detroit talent. The stories below are real; the individuals stay anonymous.
Clothing
A global icon of athletic performance and street culture, Nike partnered with Three13 to source Detroit-rooted creative talent for a regional campaign.
Case Study
We connected a local footwear designer with Nike's innovation team for a Motor City-inspired capsule, landing them a multi-season consulting role.
1 designer placed · 3-season contract
Clothing
The Three Stripes turned to Three13 to find authentic Detroit storytellers for a community film series celebrating grassroots sport.
Case Study
A Detroit documentary filmmaker was introduced to adidas Originals and directed a short film that aired during NBA All-Star weekend.
1 filmmaker · 1 national broadcast spot
Fashion
The streetwear heavyweight tapped Three13 to identify underground Detroit artists for a limited collaboration drop.
Case Study
We introduced an emerging Detroit muralist whose work became the graphic backbone of a sold-out capsule collection.
1 artist · sold-out drop
Tech
Apple worked with Three13 to source Detroit creatives for a Today at Apple session series celebrating local makers.
Case Study
A Detroit producer was connected to lead a beat-making workshop, later featured on Apple's regional social channels.
1 producer · featured session
Music
Spotify partnered with Three13 to spotlight Detroit's electronic and hip-hop scene through a curated playlist campaign.
Case Study
We placed a Detroit DJ on a Spotify editorial playlist, tripling their monthly listeners in a single quarter.
1 DJ · 3× listener growth
Tech
Beats by Dre enlisted Three13 to find Detroit talent for a culture-driven product launch event.
Case Study
A Detroit photographer was hired to document the launch, leading to ongoing brand retainer work.
1 photographer · ongoing retainer
Fashion
Levi's collaborated with Three13 to cast authentic Detroit faces for a heritage denim campaign shot in the city.
Case Study
We connected a Detroit model who became the face of the regional campaign and gained agency representation.
1 model · campaign lead
Fashion
Patagonia partnered with Three13 to find a Detroit sustainability storyteller for an environmental film.
Case Study
We matched a Detroit climate filmmaker with Patagonia for a Great Lakes conservation short.
1 filmmaker · 1 film
Tech
Sony Music worked with Three13 to connect a Detroit recording artist with a label development team.
Case Study
We introduced a Detroit artist who signed a development deal within weeks.
1 artist · label deal
Tech
Microsoft engaged Three13 to find a Detroit developer for a community tech initiative.
Case Study
We placed a Detroit coder on Microsoft's community team for a citywide youth coding program.
1 developer · community role
Fashion
Gallery Dept. partnered with Three13 to source Detroit artists and musicians for a Motor City capsule and in-store culture series.
Case Study
We connected a Detroit painter and a DJ who co-designed a limited capsule and soundtracked the launch event — selling out within 48 hours.
2 creatives · sold-out drop
Hospitality
SLS Hotels turned to Three13 to curate Detroit creative talent for a luxury hotel opening's cultural programming and resident DJ series.
Case Study
We placed a Detroit DJ as the property's music director and a local curator for the permanent art collection, shaping the property's entire cultural identity.
2 placements · residency deal
Hospitality
W Hotels collaborated with Three13 to find Detroit creatives for a branded lifestyle campaign and rooftop event series.
Case Study
We connected a Detroit photographer who shot the property's seasonal campaign and was retained for an ongoing content retainer.
1 photographer · ongoing retainer
Hospitality
Sexy Fish Miami engaged Three13 to source Detroit culinary and nightlife talent for a cross-city culinary exchange and launch event.
Case Study
We introduced a Detroit chef for a guest residency and a DJ to helm the opening night, drawing a packed room and press coverage.
2 placements · 1 launch event
Fashion
Karma by Design partnered with Three13 to find Detroit models and stylists for an ethical fashion campaign and lookbook shoot.
Case Study
We paired a Detroit stylist and model who became the campaign's lead creative team, leading to a full-season lookbook contract.
2 placements · lookbook contract
Beauty
Sephora worked with Three13 to connect Detroit beauty creators and makeup artists for a regional Sephora Collection campaign.
Case Study
We introduced a Detroit MUA who became the lead artist for the regional campaign and gained representation with a national agency.
1 MUA · campaign lead
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