Three13 · Culinary & Publishing Feature
Crowded KitchenLexi & BethViral Recipe Empire
How Metro Detroit mother-daughter team Lexi Harrison and Beth Sinclair turned family recipes into a 2.6-million-follower culinary brand and cookbook sensation.
What started in 2017 as a family passion project between mother Beth Sinclair and daughter Lexi Harrison has exploded into one of North America's most recognizable food media platforms. Today, Crowded Kitchen reaches over 2.6 million social media followers from their Metro Detroit studio base.
The Perfect Creative Partnership
The division of labor is key to their success: Beth, a former high school cross-country coach, serves as the primary recipe developer, crafting vibrant plant-forward dishes like Greek chickpea salads and Florentine cannolis. Lexi handles photography, video editing, and brand partnerships, producing stunning aesthetic visuals that routinely go viral.
Brand Journey
2017
Lexi Harrison collaborates with her mother, former cross-country coach Beth Sinclair, turning a family recipe hobby into Crowded Kitchen.
2019
Returns to Michigan full-time to build a professional food photography and videography studio in Metro Detroit.
2022
Features on the cover of Thrive Magazine and establishes a monthly culinary column in Hour Detroit Magazine.
2024
Surpasses 2.5 million social followers with viral plant-based recipes, granitas, and seasonal cocktails.
2026
Releases the highly anticipated Crowded Kitchen Cookbook nationwide, proving family cooking can build an international media brand.
Recognition
- ◆Over 2.6 million social media followers across Instagram, TikTok, and YouTube
- ◆Authors of the published Crowded Kitchen Cookbook
- ◆Monthly food & drink columnists for Hour Detroit Magazine
- ◆Featured in Midwest Living, SEEN Magazine, Thrive Magazine, and InStyle Germany
Official Links
Frequently Asked
Who is behind Crowded Kitchen?+
Crowded Kitchen is created by mother-daughter duo Beth Sinclair (recipe developer) and Lexi Harrison (photographer & videographer), based in Metro Detroit.
What kind of food does Crowded Kitchen showcase?+
Crowded Kitchen focuses on easy, approachable, plant-forward recipes, seasonal cocktails, vibrant salads, and crowd-pleasing desserts.
Where can I read Crowded Kitchen's work locally?+
In addition to their global website crowdedkitchen.com and social media channels, they author a monthly food column in Hour Detroit Magazine.